“The mass is a matrix from
which all traditional behavior toward works of art issues today in a new form.
Quantity has been transmuted into quality. The greatly increased mass of
participants has produced a change in the mode of participation. The fact that
the new mode of participation first appeared in a disreputable form must not
confuse the spectator. Yet some people have launched spirited attacks against
precisely this superficial aspect. Among these, Duhamel has expressed himself
in the most radical manner. What he objects to most is the kind of
participation which the movie elicits from the masses. Duhamel calls the movie
“a pastime for helots, a diversion for uneducated, wretched, worn-out creatures
who are consumed by their worries a spectacle which requires no concentration
and presupposes no intelligence which kindles no light in the heart and awakens
no hope other than the ridiculous one of someday becoming a ‘star’ in Los
Angeles.” Clearly, this is at bottom the same ancient lament that the masses
seek distraction whereas art demands concentration from the spectator. That is
a commonplace.”
I chose this passage
because it explains how society has lost its meaning and understanding of art.
Our social mentality has become one of mindless consumerism in which all we
care about is quantity and not quality. Just like the mechanized transformation
of the food industries, mechanized art focuses in providing quantity with no
regards to the true qualities of art. I love Duhamel’s statement about movies “a
pastime for helots” . Today more than ever movies have become just a way of
distracting your mind as oppose to engaging it.
1. What is the difference
between cult value and exhibition value in art? How does Benjamin see these
values in relation to politics?
The cult value refers to the art status in magic and rituals; exhibition value
refers to the content or the "information" contained within the
piece. Both values are always present in any art work. Benjamin believes that political ideology like fascism attempt to recreate "cult
value" because it supports social order by making it seem mystical, when
in reality the prevailing form of value
is exhibition value.
2. What is the difference
between Erfahrung and Erlebnisse? How does it relate to art?
Erfahrung means integrated experience and it occurs by
understanding the historical origins of objects that you come into
contact with. Erlebnisse is
isolated experience and that is when objects are encountered in isolation.
Mechanical reproduction
changes the experience of art from an integrated experience to isolated
experience.
3. Explain some of the
positive and negative effects of the destruction of the "aura" in
art.
On of the positive effects
of “aura” destruction is that it destroys the mystical aspect of art and it allows us to approach art in a more
realistic way. It also removes the supernatural domination that in effect
serves to protecting dominant classes in society.
The negative is that when
you destroy the “aura” in art you destroy its unique existence and It takes
away from the sense of mystery and otherworldliness which the person
experiences upon beholding the work of art.
4. How would you judge or
evaluate the impact of forms of mass culture like film in contemporary life?
Have they changed human perception? Are they are important part of creating
political consciousness in the public?
I believe the impact of
mass culture in our lives is so great that
no qualitative definition can be given to describe its influence. Much
like in the pass, today it is used to control and shape public opinions on all
aspects of our lives. Mass culture serves up the illusion of different
political parties in the U.S and if we take a close examination of the
conditions of our modern day proletarian, nothing has change, except the rich
get richer and the poor stay poor. It seems that mass culture has given the
capitalistic system an advantage to change our human perception; just watch TV
or open a magazine, look at the images and analyze what they mean. I guaranteed
that they all sell a product or project a certain look that we must posses in
order to be happy, and that requires the purchase of an item or several to
obtain that look. Unfortunately mass culture does not create political
consciousness in the public, on the contrary it is used to steer us like
mindless sheep in a herd to what ever direction they wants to go. It could be a
vote for Bush, Obama, or to buy products or get behind a certain movement, we
are presented with the illusion of having all the options when in reality we
are being steered.